It’s no secret that we at RE/MAX are always trying to affiliate real estate professionals to our network. But why is that?
Well, here’s why …
In many Latin American offices and around the world we have observed a fascinating trend – Agents in cities that have many RE/MAX offices and Agents consistently make more money than their counterparts working in cities with less of a RE/MAX presence.
Why is this? For starters, the more RE/MAX agents there are in a location, the more RE/MAX yard signs consumers see – not to mention the heightened web, social media and marketing exposure.
Consumers then recognize RE/MAX as a powerhouse, and are more apt to hire a RE/MAX agent for their real estate needs. That’s what happens when they see a brand dominating the local market.
In essence, the sum of the individual efforts creates unparalleled brand-name awareness that our competitors simply cannot match. And that, in turn, creates additional business opportunities for all RE/MAX Agents.
We’ve seen this scenario play out in markets across the U.S. and Canada for years. The more RE/MAX presence there is, the more every Affiliate benefits.
So what can our Broker/Owner and Agents do to help keep RE/MAX at the top of consumers’ minds?
Broker/Owners should recruit at all times and use every opportunity to show prospects the advantage of aligning themselves with a worldwide brand.
Associates should keep doing what they do best: sell real estate. When their colleagues see their success and hear how they have benefitted from their affiliation with RE/MAX, they’ll want to join, too.
If we’re all proactive in attracting new talent and making our presence felt in every market, we all win.
Happy recruiting, and Happy Holidays everyone!
